Private White V.C.

James Eden, Founder, Private White V.C., Brand of Tomorrow 2013

Based in the heart of Manchester, Private White V.C. is run and managed by World War I Victoria Cross recipient Private Jack White’s great grandchildren who all share his undying love, passion and dedication to British textiles and local industry. In operation for over 100 years, we continue to produce garments in an honest and traditional way; using only the finest British fabrics, trims and components, sourced locally where possible.

A natural entrepreneur with a background as an investment banker, James is the driving force behind the creation and development of the Private White V.C. brand.  In a short period of time, he has developed a detailed and commercial understanding of the world of textiles and the power of product branding.

In order to be a successful luxury entrepreneur what advice would you give?

You must have passion, energy and a great team around you.

What are the most important lessons you have learned along your journey?

Things will always take longer and cost more than anticipated. You must always have a business plan/vision on paper.

What are the watch outs along the way?

Trying to do too much, spreading yourself too thin and losing focus. Jumping into things too quickly and trying to please everyone, it is just not possible.

When you started out who was your biggest inspiration? And what did they tell you that helped make you a success?

Michael Stoll, the Operations Director at Private White V.C. I’ve known him all of my life and he is the hardest working person in the industry. He is selfless and motivated which make him the perfect mentor. He didn’t just tell me things but led by example.