Temperley London

Alice Temperley MBE, Founder, Temperley London, Walpole Member

Alice Temperley MBE founded her eponymous label, Temperley London in 2000, a year after graduating from the Royal College of Art. Alice continues to head up the creative direction of this British, independent brand as it enters its sixteenth year of business.

Temperley London is epitomised by modern bohemianism with a confident, feminine and effortless attitude while staying true to its British Heritage. Alice pioneers artisan techniques and intricate hand-worked embellishment; an aesthetic synonymous with her creative style. The core business focuses on women’s ready-to-wear collections, which have evolved to offer a comprehensive range of daywear, cocktail and eveningwear.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Be true to yourself and your ideas. It’s important to develop a strong brand identity. At the same time, you need to keep evolving and challenging yourself and the business.

Like any business, you need to work hard. The more work you put in, the more you get out.

Never underestimate the importance of story-telling.

What are the most important lessons you have learned along your journey?

The importance of team work. Surround yourself with people you can trust and who share the same passion.

What are the watch outs along the way?

We are in a new world and everything is moving very fast. It is important that your brand moves at the same pace whilst retaining authenticity and staying true to your vision.

When you started out who was your biggest inspiration? And what did they tell you that helped make you a success?

My mother for her style and relaxed originality, people like Natalie Massenet and Lucy Yeomans who have believed in Temperley London since day one and all the other amazing muses I have around me everyday and friends who actually wear our clothes. Designing for Women and the woman’s need for beautiful clothing with a sense of escapism, through fantasy and craftsmanship is my inspiration.