Troubadour Goods

Abel Samet & Samuel Bail, Co-Founders, Troubadour Goods, Brand of Tomorrow 2017

Troubadour is a London-based design house specialising in beautiful handcrafted bags and accessories made from the finest materials. The Italian vegetable-tanned leather anchoring every product ensures these elegant, understated pieces age beautifully over time.

The Troubadour aesthetic combines incredible craftsmanship and a deep respect for clean design with the guiding vision that less achieves more. Performance is at the heart of the design process – technical fabrics and innovative technology are used to create performance-based products for active lifestyles in different environments.

“We decided to create Troubadour because we could not find the bag that we wanted for ourselves. Our ideal bag was one that was not too flashy, so we could take it on a business trip, and not too formal, so we could take the same bag on a weekend trip. After failing to find this ‘perfect’ bag, we set out on an adventure to create our own. Our experience so far has been that finding and partnering with the right people is one of the most important things we do. It’s critical to surround oneself with passionate, intelligent, excellence-driven people who can help nurture and grow the business in the right way, and serve as great sounding boards in our roles as founders”.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Surround yourself with talented people you enjoy working with. You’ll spend a lot of time with them.

Find investors whose vision and timeline align with yours.

Make a product you’re proud of, because what you create becomes intertwined with who you are.

What are the most important lessons you have learned along your journey?

Your brand and business are only as good as the people involved, so focus on assembling and supporting a great team!

What are the watch-outs along the way?

Building a lasting brand takes time – there are no shortcuts.

When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?

We’re inspired by people in our families who have made a difference in the world. We hope this inspiration contributes to success as our journey continues.