Trunk Clothiers

Mats Klingberg, Founder, Trunk Clothiers, Brand of Tomorrow 2011

Trunk Clothiers is a cosy neighbourhood shop featuring collections of the best menswear and accessories from Japan, Italy, the US, Sweden, the UK and beyond. Since its launch in September 2010, Trunk Clothiers has introduced a new style of menswear retailing to London, quickly amassing a loyal group of admirers from around the globe.

Located at No.8 on Marylebone’s Chiltern Street, The shop brings together a lovingly curated range setting a new standard for gentlemen seeking modern classics of the highest quality matched with impeccable service.

“Making the decision to start my own business is the best decision I’ve ever made, so to anyone that has been thinking about it for a while I can only say, just do it! It will be tough and a lot of work and maybe some doubt and worry along the way, but once you succeed (which you will!) it’s all worth it. I launched Trunk Clothiers in 2010 with a background from fashion and finance, most recently from American Express where I was globally responsible for the marketing of several global luxury fashion and travel brands. It’s been a great journey and I was very fortunate to be part of the Walpole Brands of Tomorrow program in 2011, less than a year from launch”.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Don’t be afraid to ask for help. You can’t be good at, nor have the time, to do everything yourself, so it’s important that you surround yourself with the right people.

Have a very clear idea of what it is you want to offer, to whom and why they should buy from you and then stick to it.

Be flexible when it comes to how to make the above happen. Circumstances and opportunities always change.

What are the most important lessons you have learned along your journey?

Just do it! If you have a dream, don’t wait around for all pieces to fall in to place before you get going. Once you have a good enough idea of what you want to do and how, how much money it’s going to cost, etc, just get to work and make it happen!

What are the watch outs along the way?

Keep an eye on the money and make sure you stay relevant as a brand. As you grow there will be lots of money coming in, but also lots going out, so important to keep an eye on it to make sure you can meet your commitments. If money is getting tight, consider ways of getting more or keep an open dialogue with suppliers in order to build trust and to find solutions. Also very important to have a pipeline of new developments in order to stay relevant. What worked in 2010 might not work as well in 2020.

When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?

My partner Tyler Brûlé was and still is my biggest inspiration. It’s all about having the right mindset thinking that success is the only option. Everything won’t go according to your initial plan, so it’s important not to let that bring you down and instead look for alternative ways that might even be better than your initial plan.