Zoë Jordan

Founder, Zoë Jordan, Brand of Tomorrow 2011

Zoë Jordan is a contemporary women’s fashion label designed in London, famed for its versatile urban separates and hard-working pieces designed to gear women to maximise their lives.

Zoë Jordan draws from a childhood immersed in the world of motor racing, with adventures across the globe and a life lived in New York, Dublin, Andalucía, Hong Kong, and her hometown of London, where her studio is in the heart of Chelsea.

A mother of three girls and a world traveller with an eye for visual arts, Zoë has built a successful fashion label grounded on her own tastes, lifestyle, and beliefs.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Be resilient, be tenacious and learn from every experience.

What are the most important lessons you have learned along your journey?

To go with your gut, your instinct is rarely wrong.

What are the watch outs along the way?

Starting out it can be easy to chase the sales rather than stay true to the brand values, it’s a tricky balance.

When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?

Anya Hindmarch is amazing, she always had time to give me pointers and show me around her showroom in London, Paris or Japan even! She is so successful and yet so down to earth and kind, that’s how it should be done.