Tessa Packard London

Founder, Tessa Packard London, Brand of Tomorrow 2017

Tessa Packard London is the eponymous fine jewellery label by London-based founder and creative director Tessa Packard.

Launched in 2013, the label has fast become internationally recognised for designing eclectic bi-annual collections that celebrate both individuality and storytelling.

Alongside its bi-annual collections, the award-winning label also specialises in the production of bespoke jewellery, whether that be on behalf of private individuals or larger corporate clients. A fervent believer in philanthropy, Tessa acts as a business mentor for several youth and education-focused charities, as well as a being a regular speaker at many entrepreneurial workshops and Women in Business events.

Tessa is a totally self-taught jewellery designer. Born in Brazil and brought up and raised in Britain, Tessa studied Fine Art and History of Art at school and university before launching herself into the London commercial art world. After four years in a gallery environment Tessa turned her attention to the world of jewellery. As strong believer in British industry, Tessa made the decision to have all her jewellery manufactured and hand-finished by workshops in the UK and still continues to do so.

“The journey to becoming a successful entrepreneur is one that takes place on a knife edge. The required self-belief needed in order to maintain a sense of purpose and blind faith in your undertaking is consistently challenged by pre-conceived notions, the industry competition and uncertainty, which when pooled together can make forging a name for oneself an incredibly complex – and at times – lonely endeavour. Having at the heart of your story a clear sighted and definitive reason why you have chosen to be an entrepreneur, and what ultimately drives your goals, ultimately facilitates the experience and gives it heart and authenticity, which is what I believe you need in order to succeed in any new venture”.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Blind faith and pragmatic reasoning in equal measure.

What are the most important lessons you have learned along your journey?

Rome cannot be built in a day.

What are the watch outs along the way?

Over-institutionalised thinking.

When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?

Simon Sinek. It’s not about the ‘what’ but the ‘why’.