Piers Shotter, Managing Director, Capstar, Brand of Tomorrow 2017

Capstar is a luxury services brand providing risk management and security, luxury travel and lifestyle services to corporate and private clients. Capstar was founded in 2013 by two former British Army Officers.

Capstar’s vision is to be the leading international luxury services brand and in doing so, provide employment opportunities to former military and security services personnel. Their military backgrounds guarantee a reassuringly secure service to Capstar clients, whilst promising the highest possible standards of operational delivery. Capstar go the extra mile for their clients and pride themselves on their ability to plan and deliver services with military precision, discretion and an immaculate attention to detail.

Piers Shotter is Managing Director of Capstar: “I graduated from Sydney University in 2008, and from the Royal Military Academy of Sandhurst into the Princess of Wales’ Royal Regiment in 2009. I served as an infantry officer in the British Army until 2016. During this time I was posted overseas, conducted training all over the world and operations in the Middle East and Africa. My final role in the Army was in the Ministry of Defence as a member of the Counter Terrorism team. I then joined Capstar as the BD Director and in August 2017 became MD.”

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Have a vision, create a plan, stick to the plan.

What are the most important lessons you have learned along your journey?

Having the right people and process are critical to building a sustainable, scalable business.

What are the watch outs along the way?

Focus on the task at hand and don’t allow yourself to be distracted by the many other issues and opportunities.

When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?

A venture capitalist who told me to enjoy the journey.