Clive Jackson, Founder, Victor, Brand of Tomorrow 2013
Like many good ideas Victor was born out of personal need. Founder Clive Jackson owns a second home in Mallorca and used to travel between there and London on BMI. The service was cancelled in 2009 and the concept of Victor was conceived.
Frustrated that BMI was closing the route, he quickly polled his fellow business-class passengers to see how they intended to get to Mallorca in future. He left the flight with eight business cards and the idea of setting up an online service to offer consumers the ability to easily search for and book private jet charter without the requirement of a middleman.
Clive was driven by the mantra of enabling customers to get more hours out of their day through the flexibility of private aviation. He also soon learned that private aviation was stuck in an era where charter prices were not being displayed on brokers’ websites and when a rate was given it was up to the customer to guess the mark-up that was included. The problem was magnified by the bewildering array of aircraft options ranging from size to power to speed and range.
Fittingly it wasn’t the government which opened the industry to competition, but the private sector and Victor has led the way.
“My industry advice would be that entrepreneurs within the luxury space never lose sight of the fact that we all serve the most discerning customer group in the world and ‘high touch’ customer service and experience is the only thing that counts.”
In order to be a successful luxury entrepreneur what are three pieces of advice you would give?
Thoroughly research and know the mindset of your customer, meticulously size your market, research and test your price point.
What are the most important lessons you have learned along your journey?
Really understanding competitor threats and not underestimating the time it takes to get your sales channel working.
What are the watch outs along the way?
Don’t get overconfident when other, established luxury brands seek partnership – carefully consider the ROI, in terms of time and money, from any proposed collaboration.
When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?
Sir Jackie Stewart – he taught me to adapt at every turn, never give up and, most of all, be passionate about what you do.