Elliot Moss

Elliot Moss, Partner and Director of Business Development, Mishcon de Reya, Brands of Tomorrow sponsor

Elliot is a Partner and the Director of Business Development at Mishcon de Reya, with overall responsibility for brand, marketing, communications, client development, new business, international strategy and social impact. He also works with clients developing both business and brand strategies.

He worked for Leo Burnett for 12 years, joining as a management trainee in London. Elliot ran local, international and global client business and was on the Management Board of the London Office. He also worked in Mumbai and Mexico City.

Elliot became Managing Director of Leagas Delaney London in 2005 and in four years he helped the business to grow by 40%.

He is Chair of Bee London, which covers the business improvement districts in Holborn, St.Giles and Bloomsbury, as well as Farringdon and Clerkenwell.

His focus is on reputation building, attracting property investment, developing the public realm, and sustainability initiatives. He is a consultant to a tech start-up and sits on the Development Board of the London Symphony Orchestra. Elliot hosts Jazz Shapers on Jazz FM interviewing leading entrepreneurs.

He was shortlisted for the Law Firm Management Individual of the Year in the Lawyer Management Awards 2013. In 2012 he was the first non-lawyer to be included in the FT’s 10 most innovative individuals in the legal sector.

“I share this having interviewed over 250 successful entrepreneurs across all businesses including luxury over the past five years (on Jazz Shapers). So it is about my entrepreneur guests versus me personally”.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Know your market.

Believe you can do anything.

Don’t compromise on quality.

What are the most important lessons you have learned along your journey?

You will face dark moments where you want to give up. Don’t.

You think you are tired after working 20 hours straight. You’re not.

Cashflow is really critical. Don’t lose sight of that.

What are the watch outs along the way?

People who are negative. Falling in love with your idea and not adapting it to the reality of the market. Losing faith.