Mungo & Maud

Nicola & Michael Sacher, Founders, Mungo & Maud, Brand of Tomorrow 2009

Mungo & Maud, Dog & Cat Outfitters, opened its first store in the heart of London’s Belgravia on Elizabeth Street near Sloane Square in May 2005. Husband and wife team Michael and Nicola Sacher founded the edgy new concept in dog and cat stores with the aim of creating stylish, design-led accessories for the contemporary lifestyle.

“I founded Mungo & Maud twelve years ago, with my wife Nicola. At the time, there were only traditional pet shops selling unattractive accessories and this inspired our idea to open our own dog & cat outfitters store on Elizabeth Street in Belgravia. Our philosophy has always been to create stylish, design-led accessories for the contemporary lifestyle. The collections have a creative and understated edge, using an innate sense of colour and strong use of natural materials. Since we started trading, Mungo & Maud has collaborated with brands such as Paige Denim and Mulberry and has opened shop in shop concessions, including at Harrods, London and Isetan, Tokyo”.

In order to be a successful luxury entrepreneur what are three pieces of advice you would give?

Firstly, I would advise everyone to do something they love. If you are passionate, everything tends to fall into place. Secondly always be authentic and original. Pursue creative visions that are true to your experiences and what inspires you, rather than what you perceive may have worked for others. Lastly, always have a sense of humour… it helps us through everything and especially those more difficult moments.

What are the most important lessons you have learned along your journey?

We have learnt to trust our instincts and to be brave. This is essential when looking to embark on partnerships and collaborations. Remember that the consensus view is frequently the wrong view.

What are the watch outs along the way?

There are potential pitfalls around every corner, so keep focused on your long-term goals and don’t listen to the naysayers.

When you started out who was your biggest inspiration? And what did they tell you that helped make you a success?

The true inspiration behind our brand was our English Setter puppy, George, and our long quest to find him a bed. At the time, there was nothing other than traditional pet shops. My wife could not find a simple, elegant dog bed to complement our home or a refined lead which looked presentable. So with that, the philosophy of Mungo & Maud was realised.