Ingrid de Vries & Tobias Cox, Co-Founders, Mulo, Brand of Tomorrow 2015
MULO shoes are a modern take on the slip-on. The brand launched with an espadrille style, adding comfort and functionality to the summer staple, and expanded the collection to include contemporary loafers.
The shoes are made on a formal Oxford last, to create a structured aesthetic, and combined with construction techniques used in premium athletic shoes. Each pair is handcrafted using premium materials and customised components from Italian tanneries and Japanese mills. The process takes over 100 steps, spanning 3 days, with every piece touched by hand.
Available at 60 selective retailers worldwide, stockists include Harvey Nichols, Mr Porter, Barneys New York and notable beach clubs, Le Club 55, Eden Rock and One&Only Resorts.
In order to be a successful luxury entrepreneur what are three pieces of advice you would give?
Build a strong business model. Passion, imagination and the skill to create a product or service of quality mean nothing without it.
Don’t lose sight of the luxury experience.
Authenticity is key.
What are the most important lessons you have learned along your journey?
Trust your instinct but interrogate it.
Run lean until you have exhausted all options – it is always possible to find a way.
What are the watch outs along the way?
Don’t be distracted by the glitter – opportunities may present themselves but if they are not aligned with your strategic vision, ignore them.
Perfection can get in the way of progress.
Plan with realistic expectations. The magnitude of hard work and resources – especially cash – to get off the ground may mean it takes longer than you initially expect.
When you were started out who was your biggest inspiration? And what did they tell you that helped make you a success?
Tim Little of Grenson. You have to remove every possible barrier that your customer might have to purchase.